Take your back-to-school marketing campaigns to the next level with email subject lines that are guaranteed to increase open rates and drive sales.

As summer ends, the back-to-school season moves into full swing. This is an exciting time for students, families, and teachers alike — not to mention one of the most important retail periods of the year.

Back-to-school marketing is a huge sales driver, so if you’re planning on including it in your email marketing strategy get ready to take notes.  

We’ve curated a list of top-notch subject lines to help you run your email campaigns and get the most out of this back-to-school season.

General Back to School Subject LinesBack to School Email Subject Lines for Sales and PromotionsBack to School Email Subject Lines for Supplies and TechBack to School Email Subject Lines for FashionBack to School Email Subject Lines for College StudentsBack to School Email Subject Lines for TeachersBack to School Emoji Subject Lines

General back-to-school email subject lines 

No matter the campaign, these general email subject lines are sure to build excitement for the brand-new school year.

School is just around the corner!It’s that time of year againGet ready for the Back to School seasonAre you in the Back to School spirit?Class is back in sessionYour one-stop Back to School shopStart the new school year rightRaise your hand if you’re ready to go Back to SchoolSummer’s over! Time to go Back to SchoolPrepare to hit the booksYour Back to School cheat sheet

Back-to-school email subject lines for sales and promotions 

Families prioritize school supplies and for many families, this means cutting back on spending elsewhere. Give families subject lines they’ll be delighted to see and spread the word about your back-to-school sales.

Ready for school. Ready for savings.Get 25% off Back to School itemsSave big on Back to School dealsLimited Time Only: Free shipping on Back to School ordersOne day only! Back to School flash saleDon’t miss out on these Back to School dealsBack to School savings: Check out our A+ dealsBack to School deals just for youPre-fall Back to School saleOur Back to School sale starts now!Fall into savings with these Back to School dealsYour First Assignment: Save moneyDon’t be late for class: Free overnight shipping20% off Back to School giftsLast-minute Back to School dealsUp to 30% off Store-wide: Our Back to School SpectacularGet exclusive Back to School discountsA special Back to School gift for youBack to School Must-Haves Now 20% offBack to School stealsBest in Class: Our Back to School Offers

Back-to-school email subject lines for supplies and tech 

New school supplies and high-tech gadgets top many students’ shopping lists. Here are a few subject lines that shine the spotlight on these Back to School must-haves.

Still short on school supplies?Sweet deals on Back to School suppliesStock up on Back to School essentialsYour Back to School essentials: All in one placeBack to School with the coolest toolsSave up to $100 on Back to School techMust-have Back to School gadgetsFree shipping on Back to School suppliesA+ Savings on School Supplies25% off tablets for Back to SchoolNew! Pastel lunchboxes for Back to SchoolSmart notebooks to start the new school yearOne-day shipping on all Back to School tech2-for-1 deals on all fall sports gearYour first day of school survival kit

Back-to-school subject lines for fashion 

Ring in the start of the school year with fresh looks and fall fashion. These subject lines are guaranteed to get your subscribers excited about back-to-school clothes shopping.

Head Back to School in styleFall favorites for Back to SchoolFresh looks for Back to SchoolRule the school with these Back to School looksPut your best foot forward this yearNew looks to rock the blacktopFind your favorite Back to School looksPrep for school: Our Back to School picksBack to campus looksLook cool for Back to SchoolBack to School. Back in style.Back to School basics: Starting from $19.99New year, new me: Shop our Back to School stylesFind your Back to School coolUp to 50% off Back to School shoesCheck out our Back to School e-shop

Back-to-school email subject lines for college students 

For some, back to school means back to campus. If college students are your target audience, here are a few subject lines you can use to grab their attention.

Make this semester yoursAre you ready for move-in day?Back to campus favoritesFree shipping on all dorm essentialsOur College Survival GuideGet your campus essentials hereYour college checklist2-for-1 deals on dorm decorDon’t snooze on these dorm room dealsOvernight shipping on textbooksWhat every college freshman needsBack to College SalesNew semester must-haves

Back to school email subject lines for teachers 

Don’t forget: teachers are also busy getting their classrooms ready before the start of the new year. Target them in your back to school email campaigns with these eye-catching subject lines.

Save big on classroom essentialsBulk discounts for Back to SchoolGet your classroom ready with these school supplies5 Back to School items every teacher needsBack to School gifts your teacher will loveGet $10 off select teacher appreciation giftsWhat your classroom needsDon’t miss these exclusive teacher discounts

Back-to-school emoji subject lines

Emojis in email help boost open and click rates when they are relevant to your content and help make your message clear. Use them in your back-to-school subject lines to make your message stand out and grab your reader’s attention.

Flash sale 30% off all Back to School itemsFree shipping for Back to School basics Fall in love with these Back to School styles Our Back to School sale ends tonight Unbeatable Back to School savings The best laptops for students Be the teacher’s pet | Our favorite teacher gifts Shop our Back to School collection Get up to 20% off sports gear Don’t Miss The Bus Last-minute deals on school supplies Get back into the school spirit Bargain-priced textbooks for all students Your Back to School Shopping List Strap on your backpack Ready to ace the new school year? It’s that time of year again

Back-to-school email examples

To put it all together, here are a couple of back-to-school email examples to show you how a subject line can lead up to your content. 

Grammarly

Back to school email subject line: Get 55% off Grammarly Premium for Back to School

Source

This email subject line says exactly what subscribers will get when they open this email by Grammarly. When in doubt, straightforwardness is always appreciated by recipients. 

Mojo

Back-to-school email subject line: Back-to-school burnout is no match for Mojo!

Source

Mojo’s subject line is confident and motivating. It also directly addresses a huge pain point for students: burnout! 

The email content backs up the subject line promise by saying how its product will help fight burnout. The customer testimonial expertly supported its claim, and is a great example of how content should fulfill the expectations set up by the subject line.

Make back-to-school email subject lines part of your email campaigns this season

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