Sure, it might be the best-known email marketing software, but what if you could save hundreds (even thousands) of dollars a year by switching to a Mailchimp alternative?
The good news is, better and cheaper alternatives to Mailchimp exist.
We compared 11 Mailchimp competitors based on functionality, use cases, user reviews, and of course, price. Which one is best for your needs? What are the best free alternatives to Mailchimp? Read on for all the answers.
What are the best Mailchimp alternatives?
At a glance, the best Mailchimp alternatives are:
Brevo — best Mailchimp alternative by CRM capabilities & priceHubSpot — for big teams with data expertiseConvertKit — for content creatorsMoosend — good option for beginnersMailerLite — a light solution Klaviyo — focused on Shopify sellersOmnisend — for ecommerce businessesAWeber — simple and robust solutionActiveCampaign — for advanced automation usersConstant Contact — suitable for NGOsCampaign Monitor — intuitive email tool for low-volume senders
Why switch to a Mailchimp alternative?
Mailchimp became the go-to email service because of its free and affordable entry-level plans. However, that’s no longer the case.
Price hikes. Mailchimp raised prices by 16% in 2022 and 7-14.5% in November 2023 (depending on the plan, Essentials, Standard, or Premium). The most popular free plan now covers only 500 contacts and 1,000 monthly emails since March 10, 2023.
Limited customer support. Support is only available for the first 30 days on the free plan (and is email only). After that, upgrade, or you’re on your own.
Expensive contact lists. What’s worse, once your email list starts to grow, Mailchimp pricing goes up fast. On Mailchimp, every single contact is a billable contact, even unsubscribers. You’re charged for contacts you can’t email. Plus, if a contact appears on two lists, it’s billed twice.
Last but not least, you can’t use email credits on the marketing platform to send transactional emails. This means you have to purchase transactional email credits or sign up for a monthly transactional email plan.
These pain points, among others, bring Mailchimp’s score on Trustpilot to 1.4 out of 5.
Price comparison: find cheaper alternatives to Mailchimp
Here’s a price comparison of the top Mailchimp alternatives by contact list size. Note that all tools except Brevo charge per contact stored, and some have monthly email limits to boot. This inflates the price a lot.
We compared pricing for sending one email per month to a specific number of contacts.
Mailchimp/Alternative
Entry plan
20,000 contacts
50,000 contacts
100,000 contacts
200,000 contacts
500,000 contacts
Mailchimp
$13
$230
$385
$800
$1,600
Custom quote
Brevo
$9
$29
$55
$69
$239
$399
HubSpot
$20
$336
$816
$1,616
$5,250
Custom quote
ConvertKit
$15
$179
$379
$679
$1,279
Custom quote
Moosend
$9
$160
$315
$624
$1,216
$2,896
MailerLite
$10
$139
$289
$440
$820
$1,900
Klaviyo
$20
$375
$720
$1,380
$2,070
Custom quote
Omnisend
$16
$265
$413
$900
Custom quote
Custom quote
AWeber
$14.99
$149.99
$387.99
$787.99
Custom quote
Custom quote
ActiveCampaign
$70
$286
$486
Custom quote
Custom quote
Custom quote
Constant Contact
$12
$230
$430
Custom quote
Custom quote
Custom quote
Campaign Monitor
$11
$269
$409
Custom quote
Custom quote
Custom quote
Prices based on monthly plans (cheapest plan available per number of contacts). Updated May 13, 2024
Comparing ‘free forever’ plans: The best free alternatives to Mailchimp
Is Mailchimp free? It offers a free plan, but it’s very limited and the price goes up steeply from there.
Naturally, if you’re an email marketing beginner, a small business owner, or just starting out in ecommerce, you might find Mailchimp too expensive.
Free plans are an ideal opportunity to test-drive an email tool before committing to a paid plan. Free plans are essentially free alternatives to Mailchimp. The best email marketing platforms usually offer them to get you started.
Mailchimp/Alternative
Email limit (free plan)
Contact limit (free plan)
1:1 Support (free plan)
Starting price for paid plans
Mailchimp
1,000
500
Email (30 days only)
$13 for 500 contacts
Brevo
9,000/month
100,000
Email
$9 for 500 contacts
ConvertKit
Unlimited
300
None
$15 for 300 contacts
HubSpot
2,000/month
1,000,000 non-marketing contacts, engagements limited to 100 contacts at a time
None
$20 for 1,000 contacts
MailerLite
12,000/month
1,000
Email
$10 for 500 contacts
Klaviyo
500/month
250
Email
$20 for 500 contacts
Omnisend
500/month
250
Email
$16 for 500 contacts
AWeber
3,000/month
500
Phone, Email & Chat
$14.99 for 500 contacts
Campaign Monitor
Unlimited
5
None
$11 for 500 contacts
Email marketing services that don’t have a free plan
ActiveCampaign: 14-day free trialConstant Contact: 30-day free trialMoosend: 30-day free trial
Pricing updated: 01/16/24
The 11 best Mailchimp alternatives for 2024
1. Brevo: the best Mailchimp alternative
Trustpilot rating: 4.1
G2: 4.5
Capterra: 4.5
Brevo is an affordable, user-friendly email marketing software with all functionality to substitute Mailchimp. Users love Brevo’s ease of use, quick setup, flexible contact management, and responsive email templates.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
Integrations with Shopify and more
Available in 6 languages
Free plan has a daily sending limit of 300 emails
$9/month/5,000 emails/500 contacts
All industries, all business sizes
What makes Brevo the best Mailchimp alternative?
Main advantages over Mailchimp:
99% email deliverability to land your emails in the inboxIt’s a complete CRM suite offering omnichannel digital marketing tools that work togetherPricing based on the number of emails. Mailchimp charges per contact stored. As one user describes Brevo: “No need to worry about growing your database and seeing your costs explode like with Mailchimp.”Transactional emails included in each plan: You can send order confirmations, shipping notifications, password resets, etc. as part of your monthly plan. With Mailchimp, transactional emails are a paid add-on and incur pretty hefty transactional fees.Brevo’s free plan is very generous compared to that of Mailchimp, letting you build your email strategy and grow your list in peaceThe platform is available in 6 languages: English, French, German, Spanish, Italian, and Portuguese
“After trying [Brevo], I realized I could use all the features I had before but [at] a fraction of the cost.” link to review
Brevo’s email marketing features
Drag-and-drop email builder & HTML email editorCustomizable email templatesAdvanced list segmentationDynamic personalizationA/B testing of email content and subject linesAI subject line generator on all plansAdvanced analyticsEmail signup formsNative integrations with WordPress and other CMSTransactional emails
Automation tools
Ready automation recipes in Brevo
AutorespondersVisual workflow builderReady automation recipes to useIf/then/else workflowsWebsite event and user action triggersMultichannel automations easy to set up: email + SMS + WhatsApp + push
Ecommerce
Transactional emails (included in monthly email plans)Abandoned cart emailsDetailed ecommerce dashboard: products, revenues, customers, retention, and moreNative plugins for Shopify, WooCommerce, Magento, PrestaShop
Multichannel
But that’s not all. It’s also an all-in-one CRM suite, offering omnichannel features and tools.
Sales Platform for deal pipeline managementSMS marketingWhatsApp marketingFacebook adsPush notificationsLanding page builderLive chatIntegrated universal inbox: Instagram DMs & Facebook Business messagesChatbotBusiness phoneMeetings scheduling and hostingPayment links
BrevoMailchimpTrustpilot rating4.11.4G2 rating4.54.3Capterra rating4.54.5What is it?Complete CRM suiteEmail marketing toolPriceFrom $9/mo/500 contacts From $13/mo/500 contactsFree plan100,000 contacts
9,000 emails/month500 contacts
1,000 emails/monthWhat’s possible with it?Email marketing, transactional emails, complex automations, sales management, meetings, phone calls, SMS, WhatsApp, live chat, chatbot, push, landing pages, ecommerce analysisEmail marketing, email automations, websites, content creation, social media posting
“The interface is SO user-friendly.” (link to review)
Check out our Brevo vs Mailchimp guide for a detailed comparison of pricing and features.
Or you can sign up for our free plan and see for yourself. You’ll get 300 emails a day. We also offer a free and easy migration from Mailchimp to get you started in no time.
2. HubSpot
Trustpilot rating: 3.3
G2: 4.4
Capterra: 4.5
If you’re looking for more than just an email marketing tool, HubSpot is a great Mailchimp alternative to consider. HubSpot’s email marketing service is backed with a full suite of marketing and automation tools, to help you create unique, personalized experiences for your audience.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
HubSpot
In 6 languages
Very enterprise feel and pricing
$20/month/1,000 contacts
Big companies
How HubSpot compares to Mailchimp
Here’s why HubSpot is one of the best alternatives to Mailchimp:
Marketing automation: HubSpot’s automation features go well beyond simple autoresponders. While Mailchimp offers automated kickback emails and drip campaigns, HubSpot lets you create automation workflows to manage your contact database, pass off prospects to other teams, and even automatically create support tickets. You can also add delays and conditional logic.Growth platform: With forms and popups, live chat and bots, ad management, landing pages, and more, HubSpot has everything you need to kick off your marketing strategy, as well as more advanced features that you can grow into. The HubSpot CRM also supports your sales and customer service teams for a seamless cross-functional customer experience.
HubSpot email marketing features
FormsPopupsSegmentationEmail analytics and health insightsMobile optimization
Automation possibilities
AutorespondersAutomate drip campaignsAdvanced sequences (conditional logic)Lead scoring
Multichannel
CRMLive chat and conversational botsPlans to support sales and customer support teamsLanding pagesAd retargeting & managementPopular integrations include Microsoft Dynamics 365 and Airtable
Cons: The free plan has a generous feature set but HubSpot becomes expensive if you have more than 1,000 subscribers. For this reason it’s probably best suited to mid/large enterprises rather than small businesses on a budget. As well, the wealth of advanced functionalities makes Hubspot a better option for experienced pro marketers.
Take a look at HubSpot alternatives too
3. ConvertKit
Trustpilot rating: 2
Capterra: 4.7
ConvertKit promotes itself as the email marketing platform for creators. This includes bloggers, artists, musicians, YouTubers — basically anyone running a creative business.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
ConvertKit
Various flexible signup form options
Only in English
$15/month/300 contacts
Content creators
Advantages of ConvertKit compared to Mailchimp
ConvertKit doesn’t charge twice for same subscriber in different listsYou can create multiple signup forms for different opt-in incentives and content assets. This makes it easy to grow a subscriber list with content upgrades.There’s a free concierge migration service if you have over 5,000 subscribers
ConvertKit email marketing features
Email campaignsRSS to emailMobile responsiveForm builderAnalytics & engagement scoringA/B testsOption to run a paid newsletter (transaction fee applies)
Automation possibilities
Visual automation builderAutorespondersEmail marketing automationLink triggers
Ecommerce
Ecommerce integrationsAPI
Multichannel
Landing pages (+ templates)Possibility to sell digital productsNewsletter referral systemFacebook custom audiencesIntegrations to apps such as Patreon and Zapier
Cons: ConvertKit’s email marketing tool is optimized with this audience in mind. If that’s not your business, check out ConvertKit alternatives.
4. Moosend
Trustpilot rating: 2.6
G2: 4.7
Capterra: 4.6
Moosend is another affordable email marketing solution and marketing automation platform you can use instead of Mailchimp. It has everything you need to create and send successful email campaigns.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
Moosend
User-friendly
Only in English
$9/month/500 contacts
Micro entrepreneurs
Why choose Moosend as a Mailchimp alternative
Moosend’s main advantage over Mailchimp is that it’s a lot cheaper and offers a generous free plan. Overall it’s a good choice for small businesses and infrequent senders.
Moosend email marketing features
Unlimited emailsList segmentationNewsletter templatesDrag-and-drop editorEmail subscription formsReal-time analytics
Automation possibilities
Automation workflow editorAutomation templatesLead scoringConditional triggers
Ecommerce
Abandoned cart emailsTransactional emailsSMTP serverPopular integrations include Zapier and Piesync
Multichannel
Landing pages
Cons: Unfortunately not as many multichannel features. Also, compared to some other Mailchimp alternatives, it lacks certain native integrations and multichannel marketing features.
5. MailerLite
Trustpilot rating: 4.5
G2: 4.6
Capterra: 4.7
MailerLite is another cheaper alternative to Mailchimp and a solid choice if you’re just looking for a simple, intuitive email tool. Its simplicity makes it great for freelancers and micro-entrepreneurs.
What makes MailerLite better than Mailchimp
MailerLite has a built-in functionality for selling digital products. This makes it stand out from Mailchimp as a tool for freelancers and digital content creators. MailerLite also allows users to create quizzes in their campaigns.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
MailerLite
Simple pricing
No advanced features
$10/month/500 contacts
Freelancers, micro-entrepreneurs, creatives
MailerLite email marketing features
Drag-and-drop editorPopup signup formsSimple reporting dashboardSegmentationEmail templatesTime zone schedulingAuto resendA/B testingRich text & HTML editor
Automation possibilities
AutoresponderSimple automation sequences
Multichannel
Landing pages (+ custom domains for landing pages)Free website with up to 5 landing pagesPopular integrations include WooCommerce and Canva
MailerLite is a lightweight solution that offers great value for money, given its ease of use. Ideal for small businesses freelancers, digital content creators, and micro-entrepreneurs.
Cons: It’s probably not the tool for you if you’re looking for more advanced feature (automation, etc.) Another point to note is that MailerLite doesn’t offer any phone support, even on their paid plan.
6. Klaviyo
Trustpilot rating: 3.4
G2: 4.6
Capterra: 4.7
Klaviyo’s email marketing service is built for ecommerce and integrates easily with Shopify. Klaviyo is made primarily for businesses in the retail industry.
Klaviyo excels particularly in advanced analytics and insights. If you want to dig deep into customer data, Klaviyo is one of the best Mailchimp alternatives for this.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
Klaviyo
Easy integration with ecommerce platforms
Focused on email only
$20/month/500 contacts
Ecommerce
What makes Klaviyo better than Mailchimp
Main advantages over Mailchimp:
Granular segmentation: Klaviyo provides a ton of behavioral and transactional data with which you can segment contacts. It also has predictive analytics to determine Customer Lifetime Value (CLV) and the risk of churn. Pre-built templates for automation workflows: Save time setting up automated workflows thanks to Klaviyo’s library of ready-made templates for your abandoned cart, welcome, and win-back flows.Measure email marketing ROI: Easily track all the sales coming directly from your email marketing efforts.
Klaviyo email marketing features
Segmentation and personalizationA/B testing1-click integrations with many apps and servicesROI-based reportingSignup forms and popups
Automation possibilities
Workflow builderAutomated workflow templatesPre-built autoresponders
Ecommerce
Abandoned cart remindersNative integrations for Shopify, Magento, WooCommerce and moreAPIProduct recommendationsDynamic data block
Multichannel
SMSFacebook & Instagram advertisingPopular integrations include Meta and Typeform
Cons: It gets pricey fast. If you don’t sell online where emails have a good ROI, it might not be the tool for you. Consider Klaviyo alternatives instead.
7. Omnisend
Trustpilot rating: 4.7
G2: 4.5
Capterra: 4.7
Omnisend’s the last alternative to Mailchimp we explored. It offers an easy-to-use platform for ecommerce email marketing, SMS, and automation.
Omnisend positions itself for ecommerce businesses and boasts a variety of helpful tools for running an online shop. This makes Omnisend an option for businesses in home goods, beauty, and other retail sectors.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
Omnisend
Ecommerce-focused
Only English-speaking support
$16/month/500 contacts
Ecommerce
Omnisend email marketing features
Email campaignsDrag-and-drop editorList segmentationSign-up formsA/B testingCampaign reports and click mapsEmail templatesAnalytics
Automation possibilities
Pre-built workflowsEcommerce-focused personalization
Ecommerce
Ecommerce integrationsCart abandonmentOrder/shipping confirmationProduct recommendations
Multichannel
Landing pagesWeb-push notificationsSMSSocial media integrationsPopular integrations include Shoplazza and Opencart
Cons: While Omnisend’s functionality is top-notch, the pricing is steep, even more than Mailchimp’s for certain volumes.
8. AWeber
Trustpilot rating: 2.5
G2: 4.2
Capterra: 4.4
AWeber has been around since 1998 and is still a popular email marketing tool for small businesses, bloggers, and entrepreneurs. It offers a huge gallery of ready-made email templates and gives lots of options for email automation and personalization.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
AWeber
All features available on all plans
Only in English
$14.99/month/500 contacts
Small businesses, bloggers
Here’s why AWeber is one of the best Mailchimp alternatives:
An all-inclusive pricing model: With AWeber you get access to all features, no matter what plan you’re on. With Mailchimp, a limited number of features are available on the cheaper plans. For example, A/B testing and advanced segmentation are only available as you move up the different pricing tiers.Customer support via phone, chat and email: AWeber customers have a number of options to contact its award-winning customer support 24/7. Mailchimp, on the other hand, has no direct contact support options for its free users, and phone support is a luxury that’s only available on the premium plan (starting at $299).
AWeber email marketing features
NewslettersRSS to emailEmail templatesDrag and drop email editorSignup formsWordPress pluginBasic segmentationAnalytics
Automation possibilities
AutoresponderBehavioral automation
Ecommerce
No transactional emailsSales trackingPurchase tagging
Multichannel
Web push notificationsStock photosLanding pages Popular integrations include WordPress and GoToWebinar
Cons: If you’re used to Mailchimp’s sleek interface and quirky branding, AWeber might seem a bit dated.
9. ActiveCampaign
Trustpilot rating: 3.1
G2: 4.5
Capterra: 4.6
ActiveCampaign’s email marketing tool is just one feature of its many marketing software capabilities.
ActiveCampaign makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out which content performs best.
Plus, there’s also a built-in spam tester to check if emails are likely to go to junk.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
ActiveCampaign
Ecommerce features
For more advanced users
$39/month/1,000 contacts
Nonprofits
ActiveCampaign as a Mailchimp alternative
Main advantages over Mailchimp:
Automation and workflow recipes to get you startedSuits the more advanced marketer
ActiveCampaign email marketing features
NewsletterDrag-and-drop editorEmail templatesAnalytics
Automation possibilities
AutorespondersMarketing automationAutomation mapContact & lead scoring
Ecommerce
Product blocks for emailEcommerce integrationsConversion tracking
Multichannel
CRMLanding pagesSite messagesSMS marketingSocial media tool integrationsPopular integrations include WordPress, Zapier, and Unbounce
Cons: It’s one of the most expensive tools we looked at, even for its entry tier. If budget’s a concern, you’d better look at ActiveCampaign alternatives.
10. Constant Contact
Trustpilot rating: 3.5
G2: 4.0
Capterra: 4.3
Constant Contact helps small businesses create websites, online stores, branded email marketing campaigns, and more.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
Constant Contact
Donation tool
Some features available in English only
$12/month/500 contacts
Small businesses
Why choose Constant Contact over Mailchimp
Ease of use and intuitiveness, especially for organizing listsAccessible customer support on low priced plansDonations tool to support email marketing for nonprofits
No free plan but paid plans come with unlimited emails.
Constant Contact email marketing tools
Email campaignsEmail templatesResends to non-openersA/B split testing for subject lines
Automation possibilities
Automated email series/nurturing workflows
Ecommerce
Abandoned cart email reminds for ShopifyIntegrations with Shopify, Eventbrite and Mindbody
Multichannel
Survey toolDonation collectionSocial media scheduling and adsLanding page builderPopular integrations include Vimeo and WooCommerce
Cons: No free plan. Not sure? Discover more Constant Contact alternatives.
11. Campaign Monitor
Trustpilot rating: 4.5
G2: 4.1
Capterra: 4.5
Campaign Monitor is another cost-effective Mailchimp alternative to consider, particularly for lower volume senders. Their platform offers beautiful email newsletter templates for everything from announcements to holiday campaigns to reengagement messages.
Mailchimp Alternative
Pros
Cons
Plans start at
Industry
Campaign Monitor
Visual journey builder
Only English-speaking support
$11/month/500 contacts
Agencies, retail
What makes Campaign Monitor better than Mailchimp
Campaign Monitor is a good Mailchimp alternative for a few reasons. First off, for most email sending volumes, they’re less expensive than the industry leader. Second, they’re visual journey builder is great for beginners looking to get started with more advanced automations.
Overall, Campaign Monitor users find that their platform is far easier to use than Mailchimp’s. If you’re looking for an intuitive email marketing tool, this is one to consider.
Campaign Monitor email marketing features
Email campaignsDrag and drop email builderOver 100 customizable templatesFree image galleryA/B testingPopups and formsReal time reporting analyticsRSS-to-email
Automation possibilities
Automation visualizationAdvanced link tracking
Ecommerce
Transactional emails Various plug-ins / integrations
Multichannel
CRM pluginCMS pluginLanding pagesSocial media marketing alignmentPopular integrations include Agile CRM and Facebook Ad Leads
Cons: The free plan is almost non-existent with 5 contacts and no support (even though emails are unlimited). If you want a free test before you commit, discover more Campaign Monitor alternatives.
Choosing an alternative to Mailchimp: FAQ
Comparing email marketing services is overwhelming, especially for email marketing beginners. Here’s a quick rundown of the top questions you’re probably asking yourself now.
Who is Mailchimp’s biggest competitor?
Mailchimp doesn’t have a single biggest competitor. It all depends on what you’re looking for in an email marketing platform. For budget-friendly options, Brevo and MailerLite are strong contenders. For big teams and advanced features, you might want to opt for HubSpot.
What is the Google equivalent of Mailchimp?
Google isn’t a direct competitor of Mailchimp, but similar email marketing features are available through Google Workspace. Google Marketing Platform helps you buy online ads and analyze your campaigns. Although it’s possible to send mass email with Gmail, you’ll likely get better results with a dedicated email marketing solution.
Is Mailchimp HIPAA and GDPR compliant?
Mailchimp is not HIPAA compliant. They don’t have a Business Associate Agreement (BAA), which is needed for HIPAA compliance. Their terms state that Mailchimp users are responsible for making sure their email marketing complies with regulations like HIPAA.
Mailchimp offers GDPR compliant tools such as signup forms and double opt-in.
Is there something similar to Mailchimp?
There are many tools that offer similar email marketing features. Each software comes with advantages and disadvantages, depending on your budget and how you plan to use it.
For example, Brevo is a good Mailchimp alternative if you’re looking for an affordable email marketing service that’s part of an all-in-one CRM suite. SMS and WhatsApp campaigns, live chat, and marketing automation are just a few of Brevo’s other features.
Is there a cheaper option than Mailchimp?
There are several Mailchimp alternatives with cheaper pricing plans (look at our tables above). Many also offer free plans that include higher email and contact limits than Mailchimp.
Brevo stands out: you pay for the emails you send, starting at $9, cheaper than Mailchimp. Brevo’s free plan comes with 100,000 contacts and 9,000 emails to send a month. Mailchimp, on the other hand, can get pricey as your email list grows.
What is the best Mailchimp alternative?
There are many Mailchimp alternatives you can consider depending on your budget, needs, and skills. The best is the one that gives you more than Mailchimp at a better price.
Brevo can be a great choice for both small and large businesses given their easy-to-use interface, wide range of features including multichannel, and much better pricing. Grow your list and business without being punished for it!
Try out some Mailchimp alternatives
Test, test, test. It’s the best way to find the ideal email service provider for your business.
Take advantage of free plans and free trials to get a feel for the software. You’ll quickly start to notice the differences and learn your own preferences.
We hope this guide has helped you see where you can save the most money with Mailchimp alternatives.
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